Improved responses

Improved survey responses

Key points summary and business benefits from better samples.

Sample survey findings are used to strengthen client decisions, and the better the base sample, the better the findings - with a trade-off between the ideal sample and the budget available.

Self completion surveys are often used to obtain rapid response from a diverse range of people, economically. Overseas experience is the more often a prospective respondent receives invitations to complete a particular survey, the higher the self completion survey response rate.

In a new article published in the Australasian Journal of Market & Social Research, Vol 15, No. 1, Philip Derham shows how pre-survey segmentation of the prospective respondent pool can:

1. improve one time contact response rates;

2. lessen non-response biases;

3. deliver more accurate, weighted results; and so

4. provide better results for the same research budget.

The opportunity thus is to use pre-segmented samples for one time contact self completion surveys, to cost-effectively collect information needed to inform management decisions, as the article explains in researcher-style detail. The article concludes that clients and researchers should collaborate to pre-segment the sample before starting their self completion survey and to use those segments to strengthen response and increase the end data reliability.

For a free copy of the full paper or for more information on how pre-segmentation can strengthen your marketing research, email Philip Derham or call him on (03) 9897 3011 or (02) 9281 0378 now.

For more information,

When knowing will strengthen your decisions...^TM

please email Philip Derham today at derhamp@derhamresearch.com.au

or call him on 03 9897 3011.