As part of its commitment to a strengthened marketing research industry, Derham Marketing Research publishes methodological findings that may be of interest to other marketing researchers and to those interested generally in improved marketing research techniques.

Recent such papers include:

• Improved sampling by pre-segmentation.  Australasian Journal of Market & Social Research, Vol. 15, No 1, 2007 (summary available here).

• Self completion surveys – relevance is necessary to strengthen reporting capacity!  Quirks (USA) Marketing Research Review, October 2006 (summary available here).

• The impact of space and survey format on open ended responses.  Australasian Journal of Market Research, November 2004, Vol. 12, No. 2 (summary available here).

• Cracking the customer code.  Connexus, Spring 2004 (summary available here).

To obtain a complete copy of any of these papers, please email or telephone Philip Derham, whose details are below. 

For more information,

When knowing will strengthen your decisions...^TM

please email Philip Derham today at derhamp@derhamresearch.com.au

or call him on 03 9897 3011.

Copyright © 2008 Derham Marketing Research Pty. Ltd.    Last modified: February 11, 2009.