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What's new? As market researchers, Derham Marketing Research staff analyse data from their surveys and research projects and draw appropriate conclusions from that. But as curious market researchers, Derham Marketing Research staff constantly review what they have done in undertaking each research project to see what could have been even more efficiently undertaken. This curiosity , this "why is is so" often leads to vigorous internal discussion but also leads to a strengthened understanding of respondent motivation, and subsequently, better research and then better research outcomes for Derham Marketing Research's clients. The intellectual effort in identifying improvements may be Derham's but it is the respondents, the people who choose to participate, or choose not to participate in market research, who provide the grist for the "why is it so" analyses. It then seems a fair exchange to the community in which it operates for Derham Marketing Research to publish the findings from these identified improvements. Recent such papers include:
Currently, in seeking to strengthen marketing research methodology, Derham Marketing Research is reviewing:
Comment and discussion from any interested in these issues is most welcome. |
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For more information, When knowing will strengthen your decisions...TM please email Philip Derham today at derhamp@derhamresearch.com.au or call him on 03 9897 3011.
Copyright © 2008 Derham Marketing Research Pty. Ltd. Last modified: July 14, 2008.
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